Animalz was founded in 2015 by Walter Chen and Devin Bramhall with the goal of producing genuinely good content for B2B technology companies. In an industry flooded with generic blog posts churned out by content mills, Animalz positioned itself as the premium alternative.
The agency works almost exclusively with SaaS companies, including clients like Airtable, Wistia, Amazon Web Services, Intercom, and GoDaddy. Their content isn’t just well-written — it’s strategically designed to drive organic traffic, build authority, and support the sales funnel.
Animalz’s team is fully remote, spread across the US and internationally. They employ editors, strategists, and specialized writers who understand technical products deeply enough to write for sophisticated audiences without dumbing things down.
Their editorial process mirrors what you’d find at a top-tier publication. Every piece goes through multiple rounds of editing, fact-checking, and strategic review before publication. They’ve built internal style guides and quality frameworks that ensure consistency across hundreds of articles per month.
The agency gained significant attention through their own content marketing — their blog posts on content strategy, SEO, and B2B marketing have been shared thousands of times and are frequently cited by industry publications. This thought leadership practice has become their primary business development engine, proving their approach works by doing it for themselves first.
