Atlassian was founded in 2002 by Mike Cannon-Brookes and Scott Farquhar in Sydney, Australia, with a $10,000 credit card debt. The company has grown into one of the most successful enterprise software businesses in the world, going public on NASDAQ in December 2015 and reaching a market cap that has peaked above $100 billion.
The company’s product portfolio is deeply embedded in how software teams work. Jira is the dominant project tracking tool for engineering teams, used by tens of millions of people. Confluence is a team wiki and documentation platform. Bitbucket provides Git repository hosting. And since acquiring Trello in 2017 for $425 million, they also own one of the most recognized kanban board tools.
Atlassian serves more than 300,000 customers in virtually every industry, from small startups to the largest enterprises and government agencies. Their products are used by teams at NASA, Tesla, Spotify, and countless others. Annual revenue exceeded $4 billion in fiscal year 2024.
The company is notable for having built its business without a traditional enterprise sales force — relying instead on self-service sign-ups, word of mouth, and marketplace partnerships. Atlassian has been transitioning customers to its cloud platform and investing in AI features across its products through Atlassian Intelligence. They’ve also built a large ecosystem through the Atlassian Marketplace, which hosts thousands of apps and integrations built by third-party developers.
