AWeber is one of the original email marketing platforms. Tom Kulzer founded it in 1998, and the company arguably invented the concept of the email autoresponder — automated sequences that send pre-written emails to new subscribers on a set schedule. It was a revolutionary idea at the time.
The platform covers email newsletters, automated sequences, landing pages, sign-up forms, web push notifications, and e-commerce email. AWeber’s drag-and-drop email builder includes a library of templates and a Canva integration that lets users design graphics without leaving the platform. Smart Designer pulls branding elements from a website URL and generates custom email templates automatically.
Automation in AWeber handles triggered sequences, tagging-based workflows, and behavioral targeting. Users can set up campaigns that trigger based on link clicks, email opens, page visits, purchases, and tag assignments. While not as sophisticated as ActiveCampaign or HubSpot, the automation covers what most small businesses actually need.
AWeber has long been popular with content creators, bloggers, and small business owners. The platform integrates with WordPress, Shopify, PayPal, Etsy, and hundreds of other tools through direct connections and Zapier. AMP for Email support lets users interact with dynamic content — completing surveys, browsing product carousels, or RSVPing to events — directly inside the email.
The free plan includes up to 500 subscribers with basic features. Paid plans start at $12.50/month. AWeber serves over 100,000 customers and has remained privately held and profitable since founding. The company employs around 130 people from its Pennsylvania headquarters and remote offices.
