Brand24 is a social listening and media monitoring platform built in Poland that tracks online mentions of brands, products, and keywords across social media, news, blogs, forums, podcasts, and review sites. Michal Sadowski founded the company in 2011 in Wroclaw, and it went public on the Warsaw Stock Exchange in 2019.
The platform monitors mentions in real time and provides analytics on reach, sentiment, and engagement. Its Discussion Volume chart shows spikes in brand mentions over time, making it easy to correlate media activity with specific campaigns, PR events, or crises.
Brand24’s Influence Score ranks the authors who mention your brand, helping you identify potential influencers and brand advocates. The Sentiment Analysis feature classifies mentions as positive, negative, or neutral using natural language processing. The company also added AI-powered features like Anomaly Detector, which automatically alerts you when there’s an unusual spike or drop in mentions.
One of Brand24’s strengths is its pricing accessibility. Plans start at $79/month for the Individual tier, which is significantly cheaper than enterprise monitoring tools like Meltwater or Brandwatch that can cost thousands per month. This makes Brand24 popular with SMBs, startups, and smaller agencies that need monitoring capabilities without enterprise budgets.
The tool supports 108 languages and monitors sources globally, though its coverage of English-language sources is deepest. It integrates with Slack, Excel, and offers an API for custom integrations. Brand24 reports annual revenue around $5 million (as a public company on the WSE), serving over 4,000 customers worldwide.
