Bubble was founded in 2012 by Emmanuel Straschnov and Josh Haas in New York City. The company has raised over $100 million in funding and has become one of the most capable no-code platforms for building actual web applications — not just websites, but full-featured software with user authentication, databases, workflows, and API integrations.
Unlike simpler website builders, Bubble lets users create complex application logic visually. You can build a marketplace, a SaaS product, a social network, or a project management tool without writing code. The platform handles both the frontend (visual design) and backend (database, workflows, API connections) in a single environment.
Over 3 million apps have been built on Bubble, and some have grown into real businesses. Companies have been built entirely on Bubble before raising millions in funding and later migrating to custom code as they scaled. The platform hosts hundreds of thousands of live applications serving real users.
Bubble offers a visual database, a workflow engine for business logic, responsive design tools, a plugin marketplace, and the ability to connect to external APIs. Performance and scalability have been common criticisms, but the company has invested heavily in infrastructure improvements with dedicated server options for larger applications. Bubble also launched an agency marketplace and certification program to build a professional ecosystem. For founders and teams who want to validate an idea or build an MVP without hiring a development team, Bubble provides a genuinely powerful option.