Calm launched in 2012 and has grown into the most popular mental wellness app in the world. The app’s core features include guided meditations, sleep stories narrated by celebrities like Matthew McConaughey and Harry Styles, breathing exercises, relaxing music, and masterclasses on mindfulness. It’s been downloaded over 150 million times.
The company hit unicorn status in 2019 and has continued expanding. Calm for Business brings the platform to employers who want to offer mental health benefits to their workforce. Hundreds of companies now provide Calm subscriptions as part of their employee wellness programs. The B2B side has become a significant revenue driver alongside consumer subscriptions.
Calm Health, launched more recently, takes things further into clinical territory. This product is designed for healthcare organizations and offers evidence-based content for managing specific conditions like anxiety, depression, insomnia, and chronic pain. It’s a clear move to position Calm not just as a wellness app but as a legitimate digital health tool. The company generates hundreds of millions in annual revenue and competes directly with Headspace in the mindfulness space, though Calm has generally maintained the larger user base.
