Campaign Monitor is an email marketing platform known for elegant design and clean HTML rendering. Dave Greiner and Ben Richardson founded it in 2004 in Sydney, Australia. The company later moved its headquarters to Nashville, Tennessee, and was acquired by Marigold (formerly CM Group) which also owns Sailthru, Liveclicker, and other marketing brands.
The platform’s email builder consistently produces clean, well-structured HTML that renders properly across every email client — a detail that sounds trivial but matters enormously when emails display differently in Outlook, Gmail, Apple Mail, and dozens of mobile apps. Designers and agencies have traditionally favored Campaign Monitor for this reason.
Template creation supports both drag-and-drop editing and full HTML/CSS access. Agencies can lock template sections so clients can edit content without breaking the design. This multi-tiered access model makes Campaign Monitor popular with agencies managing email campaigns for multiple clients from a single account.
The Link Review feature scans every email before sending to catch broken links, missing images, and accessibility issues. Smart segments update in real time based on engagement, purchase history, and subscriber data. Journey Designer handles automated workflows with a visual builder.
Transactional email (via SMTP or API) handles password resets, receipts, shipping notifications, and other triggered messages. Analytics include geographic tracking, acquisition reports, and engagement-over-time views. Pricing starts at $9/month for up to 500 contacts on the Basic plan. The company serves tens of thousands of businesses worldwide, with a particularly strong presence among creative agencies and design-conscious brands.
