Constant Contact is one of the oldest email marketing companies in existence. Randy Parker founded it in 1995, originally named Roving Software. The company went public in 2007 and was later taken private by Endurance International Group (now Newfold Digital) in a $1.1 billion acquisition in 2015.
The platform serves small businesses and nonprofits with email marketing, social media posting, event management, surveys, and an online store builder. The email editor includes hundreds of templates organized by industry and use case, and a Brand Kit feature that pulls colors, logos, and fonts from a website to maintain visual consistency.
Event management is a standout feature that most competitors don’t offer. Users can create event registration pages, manage RSVPs, process payments, send invitations and reminders, and track attendance — all within the same platform used for regular email campaigns. This makes Constant Contact particularly popular with nonprofits, community organizations, and event-driven businesses.
Social media tools let users create, schedule, and publish posts across Facebook, Instagram, Twitter, and LinkedIn. Ads Manager creates Facebook and Instagram ad campaigns directly from the platform, with audience targeting based on email list data and lookalike audiences.
Marketing automation covers welcome series, birthday emails, anniversary triggers, abandoned cart sequences (for the e-commerce plan), and resend-to-non-openers. Pricing starts at $12/month for the Lite plan. The Standard plan ($35/month) adds automation and contact segmentation, while Premium ($80/month) includes advanced reporting and Google Ads integration. Constant Contact serves hundreds of thousands of small businesses globally.
