Contentsquare is a digital experience analytics platform that captures every user interaction on websites and apps. Jonathan Cherki founded it in 2012 in Paris. The company acquired Hotjar in 2021 for an estimated $600 million, combining enterprise-grade analytics with the most popular SMB behavior analytics tool on the market.
The platform captures every click, scroll, hover, and tap — then uses AI to surface patterns that affect conversion, revenue, and user satisfaction. Zone-Based Heatmaps break pages into interactive zones and show engagement metrics for each element: click rate, hover time, attractiveness (how quickly users notice an element), and revenue attribution. This goes significantly deeper than traditional heatmaps.
Journey Analysis maps how users navigate through a site or app, identifying the most common paths, where people drop off, and which journeys lead to conversion. Session Replay records individual user sessions for qualitative analysis. Error Analysis detects JavaScript errors, API failures, and page speed issues that impact user experience.
CS Digital, the AI assistant, analyzes behavioral data and proactively surfaces opportunities. It might identify that a particular page element is getting attention but no clicks (suggesting a UX problem) or that mobile users on a specific page have a conversion rate 40% lower than desktop users (indicating a responsive design issue).
Contentsquare has raised over $1.4 billion in total funding and was valued at $5.6 billion in its last round. The company serves over 1,300 enterprise brands including Walmart, BMW, T-Mobile, and Sephora. With the Hotjar acquisition, the combined platform now spans from individual freelancers to Fortune 100 companies.
