Craft launched in 2020 from Budapest, Hungary, founded by Balint Orosz. The app was built specifically for Apple platforms, taking full advantage of native performance and design conventions. It’s a document and note-taking tool that prioritizes structure, visual clarity, and speed.
Every document in Craft is made up of blocks — text, toggles, images, code snippets, links — that can be rearranged, nested, and linked together. The app supports internal linking between documents, backlinks, and a knowledge graph view, making it useful for building a personal wiki alongside regular notes.
Craft’s design stands out in the productivity space. Documents look polished by default, with typography and spacing that feel considered. Sharing is built in — any document can be published as a web page with a single click, which has made Craft popular for team updates, project briefs, and documentation.
The company raised $8 million in funding and won an Apple Design Award in 2021. It’s been featured repeatedly in the App Store and has a loyal user base among designers, writers, and product managers who work primarily on Apple devices.
Craft added AI features including summarization, writing assistance, and translation. The team extension supports real-time collaboration, moving Craft beyond a solo tool into team workspace territory. The company remains independent and bootstrapping-minded despite the venture funding.
