Domo was founded in 2010 by Josh James, who’d previously built Omniture and sold it to Adobe for $1.8 billion. The American Fork, Utah company went public in 2018 and positioned itself as a cloud-native business intelligence platform designed for executives and business users rather than data analysts.
The platform’s central concept is the “business cloud” — a single place where data from across an organization gets connected, visualized, and acted upon. Domo ships with over 1,000 pre-built data connectors covering major SaaS tools, databases, cloud storage services, and APIs. Getting data in is genuinely painless compared to traditional ETL setups.
Dashboards and cards (Domo’s term for individual visualizations) update in near-real time and are built for mobile-first consumption. The mobile experience isn’t an afterthought — executives can check KPIs from their phones with an interface that actually works on small screens. Alert systems notify users when metrics cross thresholds, turning passive dashboards into active monitoring tools.
Domo also includes workflow automation through Domo Apps, low-code tools that let business users build custom applications on top of their data. The platform handles data science workloads with integrated Jupyter notebooks and R/Python scripting environments.
The company went through a take-private transaction in 2023, delisting from NASDAQ. Under private ownership, Domo has continued developing its AI and automation features while focusing on profitability. The platform serves over 2,000 enterprise customers, with particular strength in marketing analytics, retail operations, and financial reporting.
