Fabric was founded in 2017 by Faisal Masud, a former executive at Staples, Amazon, and eBay. He’d seen firsthand how enterprise e-commerce platforms buckled under the demands of high-volume retail and decided to build something designed for scale from the ground up.
The platform offers modular APIs for product information management (PIM), order management (OMS), offers and pricing, and storefront rendering. Brands can adopt individual modules or use the full stack. Everything runs on cloud infrastructure and auto-scales based on traffic.
Fabric raised $140 million in total funding through 2022, with investors including Redpoint Ventures, Norwest Venture Partners, and Greycroft. The company attracted large retailers like ABC Carpet & Home, Neighborhood Goods, and BuildDirect to its platform.
The PIM module handles complex product data — variants, bundles, kits, configurable products — with a flexible attribute system. The OMS supports distributed order management across multiple warehouses, stores, and third-party fulfillment centers, with intelligent routing to minimize shipping costs and delivery times.
Fabric’s pricing engine supports real-time dynamic pricing, tiered discounts, customer-specific pricing, and promotional rules. It can process thousands of price evaluations per second without introducing latency at checkout. The company employs around 300 people across Seattle, Bangalore, and other offices.
