Fantasy was founded in 1999 and built its name designing interfaces that millions of people use daily without ever knowing who made them. The agency’s fingerprints are on products from Google, Samsung, Sony, and Twitter.
Headquartered in San Francisco with additional studios in New York and London, Fantasy keeps its team lean and senior-heavy. They don’t staff projects with junior designers supervised by one creative director — most of their practitioners have 10+ years of experience.
The agency’s strength lies in complex product design. They’ve helped Samsung rethink its Smart TV interface, worked with Google on Android Wear, and designed dashboard experiences for major automotive brands. These aren’t marketing microsites — they’re real products used by hundreds of millions of people.
Fantasy’s process is deeply research-driven. They conduct extensive user testing, build interactive prototypes early, and iterate based on quantitative data. Their design system work has become a major focus, helping enterprise clients create consistent experiences across sprawling product portfolios.
The studio has collected awards from D&AD, the Webbys, and Red Dot among others. They tend to keep a lower profile than flashier agencies, but within the product design community, they’re widely regarded as one of the best pure UX shops in the business.
