GetResponse is one of the oldest email marketing platforms still actively competing. Simon Grabowski founded it in 1998 in Poland, making it a contemporary of Constant Contact and predating Mailchimp by several years. The platform has evolved from a simple autoresponder into a full marketing suite.
The product spans email marketing, marketing automation, landing pages, webinars, conversion funnels, SMS marketing, web push notifications, and live chat. The webinar feature is unusual for an email platform — users can host live and on-demand webinars for up to 1,000 attendees directly within GetResponse, then follow up with automated email sequences based on attendance and engagement.
Conversion Funnels (formerly Autofunnel) let users build complete sales funnels that combine landing pages, sign-up forms, emails, and payment processing. The system includes templates for lead magnet funnels, sales funnels, and webinar funnels. Integration with Stripe and PayPal handles payments directly.
Marketing Automation uses a visual workflow builder with conditions, actions, and filters. Users can score leads, segment based on behavior, and trigger multi-channel sequences. The AI Email Generator creates subject lines and email copy using GPT-based models, and the AI Campaign Generator can build entire campaign flows from a prompt.
GetResponse serves over 350,000 customers in 183 countries. Pricing starts at $19/month for 1,000 contacts on the Email Marketing plan. The company has remained bootstrapped and profitable throughout its 25+ year history. It competes with Mailchimp and ActiveCampaign but differentiates through its all-in-one approach, particularly the built-in webinar and funnel tools.
