Huge got its start in 1999 as a small Brooklyn-based digital shop and steadily grew into one of the most recognized experience agencies in the world. IPG acquired the firm in 2008, giving it the backing of a major holding company while the team kept its creative independence.
The agency’s work spans brand strategy, product design, and technology implementation for clients that include Google, McDonald’s, and HBO. Huge doesn’t just hand off mockups — they ship production-ready products and run ongoing optimization programs.
Their offices stretch across New York, Atlanta, London, Bogota, Singapore, and several other cities. That footprint lets them staff global accounts with local talent who actually understand regional markets.
What sets Huge apart is their commitment to inclusive design. They’ve built internal frameworks that bake accessibility into every project from day one, not as an afterthought. Their design system practice has become a serious differentiator, helping enterprise clients maintain consistency across dozens of digital touchpoints.
Huge also invests heavily in emerging technology, running dedicated labs for AR, voice interfaces, and AI-driven personalization. They’ve won Webby Awards, Cannes Lions, and D&AD Pencils across multiple categories.
