Logitech has been making computer peripherals since 1981, and the company has maintained its position as the go-to brand for mice, keyboards, and webcams for decades. What’s impressive is how Logitech keeps reinventing products in categories that could easily stagnate.
The MX Master mouse series is probably the best example. The MX Master 3S is widely considered the best productivity mouse available — its ergonomic shape, electromagnetic scroll wheel, and multi-device switching features have made it the default choice for professionals. The MX Keys keyboard follows the same philosophy of thoughtful design for heavy daily use.
Logitech’s gaming division, operating under the Logitech G brand, produces popular gaming mice, keyboards, headsets, and steering wheels. The G Pro X Superlight mouse became a favorite among competitive esports players for its light weight and precise sensor.
The pandemic transformed Logitech’s video conferencing business. Sales of webcams and conference room equipment exploded as everyone shifted to remote work. Logitech Rally and MeetUp systems became fixtures in hybrid meeting rooms. The company also acquired Mevo, adding portable live-streaming cameras to its lineup.
Logitech’s acquisition of Blue Microphones brought the popular Yeti USB microphone under its umbrella, strengthening its position in the streaming and podcasting market. The company also makes Streamlabs software, used by millions of content creators.
Headquartered in Lausanne, Switzerland with major operations in Silicon Valley, Logitech generates around $5 billion in annual revenue. The company has embraced sustainability goals, including carbon-neutral products and increased use of recycled plastics. Logitech proves that “boring” peripheral categories can support a thriving multi-billion-dollar business.
