Loomly is a social media management platform designed specifically for marketing teams that need approval workflows and collaboration features. Thibaud Clement and Noemie Clement founded it in 2015, and it was acquired by Traject (later rebranded) before being picked up by ASG Group.
What makes Loomly stand out is its focus on the content creation process — not just scheduling. The platform starts each post with a “Post Idea” workflow that provides content inspiration based on trending topics, RSS feeds, date-based events, and social media best practices. It then guides users through crafting, refining, and getting approval before anything goes live.
The approval workflow is the killer feature for agencies and marketing teams. Posts go through customizable review stages — draft, pending approval, requires edits, approved, scheduled — with notifications and comments at each step. This prevents the classic problem of unapproved content going live because someone clicked “publish” too early.
Loomly supports Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, Google Business Profile, and Snapchat. The platform generates automatic post previews showing exactly how content will appear on each platform, and it provides optimization tips specific to each network (character count, image dimensions, best posting times).
Pricing starts at $42/month for the Base plan (2 users, 10 social accounts), making it competitive with Buffer and cheaper than Sprout Social. Loomly won’t match enterprise platforms on analytics depth, but its workflow-focused approach makes it a smart choice for small teams and agencies where the content approval process matters more than advanced reporting.
