Make was founded as Integromat in 2012 by Ondrej Gazda and David Pribyl in Prague, Czech Republic. The company rebranded to Make in 2022, signaling a shift from pure integration tool to a broader visual platform for work automation. Make has raised funding from investors including Vista Equity Partners.
The platform stands out for its visual approach to automation. Unlike text-based or simple trigger-action tools, Make uses a visual canvas where you connect app modules with lines, creating flowcharts of your automated processes. This makes it easier to understand complex, multi-step workflows at a glance. You can see data flowing between services, add routers for conditional logic, and handle errors visually.
Make supports over 1,800 app integrations and serves hundreds of thousands of users and businesses worldwide. The platform is popular with power users and agencies who need more control over their automations than simpler tools provide. Common use cases include marketing automation, data synchronization, e-commerce operations, and CRM workflows.
One of Make’s advantages is its pricing model — you pay for operations (individual actions) rather than per-workflow, which can be more economical for users running many small automations. The platform also offers features like data stores (mini-databases), webhooks, custom API connections, and the ability to process data in arrays and complex structures. For users who’ve outgrown Zapier’s simpler interface or need more granular control over how their automations execute, Make is often the next step.
