Mention is a media monitoring tool that tracks brand mentions, competitors, and industry keywords across the web and social media in real time. Mattieu Vaxelaire founded it in 2012 in Paris, and the company was acquired by Mynewsdesk (a Cision company) in 2018.
The tool monitors over 1 billion sources daily, including social media platforms, news sites, blogs, forums, and review sites. When someone mentions your brand — or a competitor’s brand, or any keyword you’re tracking — Mention captures it and delivers an alert. The real-time aspect is critical for PR teams managing brand reputation or tracking breaking stories.
The analytics dashboard breaks down mentions by source, sentiment, language, and geography. Sentiment analysis runs automatically, classifying mentions as positive, negative, or neutral, though like all automated sentiment tools, it works better for English content than other languages.
Mention’s competitive analysis features let you compare your share of voice against competitors. You can track how often your brand is mentioned versus rivals, what sentiment each brand receives, and which publications and influencers are driving the conversation.
The platform includes basic social media publishing tools, but monitoring is clearly the core value. It integrates with Slack for real-time notification delivery, which makes it practical for teams that live in Slack rather than checking another dashboard.
Pricing starts at $41/month for the Solo plan, which covers 2 alerts and 5,000 mentions. Mention competes with Brandwatch, Meltwater, and Brand24 in the social listening space. It’s positioned as a more affordable and accessible alternative to enterprise-grade monitoring platforms.
