Moosend is a budget-friendly email marketing and automation platform. Yannis Psarras founded it in 2011 in Athens, Greece. Sitecore, the enterprise CMS company, acquired Moosend in 2021, giving it access to a larger sales network and deeper integration with content management workflows.
The platform’s appeal is straightforward: it offers features comparable to much more expensive competitors at a fraction of the price. The drag-and-drop email editor supports dynamic content, countdown timers, product blocks, and conditional display rules. Over 70 pre-designed templates cover common use cases, and the editor produces responsive HTML that renders well across email clients.
Automation workflows use a visual builder with triggers for sign-ups, specific page visits, cart abandonment, purchase events, and custom date-based actions. Pre-built automation recipes (Moosend calls them “recipes”) let users deploy welcome sequences, re-engagement campaigns, lead scoring flows, and upsell sequences with minimal setup. The automation logic supports conditional branching, wait steps, and A/B testing within workflows.
Landing pages and subscription forms are included in all plans — users can build opt-in pages, pop-ups, floating bars, and inline forms. Real-time analytics cover opens, clicks, bounces, unsubscribes, device breakdowns, and geographic data. The reporting dashboard includes click heatmaps for individual emails.
Pricing starts at $9/month for up to 500 subscribers with all features unlocked — no feature gating across tiers, just contact-based pricing. A free trial with limited sends is available. Moosend serves over 5,000 businesses globally and positions itself as the best-value option for small to mid-sized companies that need solid automation without the Mailchimp or ActiveCampaign price tag.
