Omnisend is an omnichannel marketing automation platform designed for e-commerce. Rytis Lauris founded it in 2014 in Vilnius, Lithuania, and the company later established its headquarters in London. The platform combines email, SMS, push notifications, and more into unified automation workflows.
The core selling point is that merchants can reach customers across multiple channels from a single campaign or automation. A welcome series might start with an email, follow up with an SMS if the email goes unopened, and trigger a web push notification for a final nudge. Each channel is orchestrated from the same visual workflow builder rather than managed in separate tools.
Pre-built automation workflows cover the standard e-commerce scenarios: welcome series, cart abandonment, order confirmation, shipping updates, browse abandonment, product review requests, and customer reactivation. Each comes with default copy and timing that merchants can customize or deploy immediately.
Omnisend’s form builder creates pop-ups, embedded sign-up forms, landing pages, and the Wheel of Fortune gamification widget. These forms feed directly into segmented lists and trigger automation workflows. The segmentation engine uses purchase history, engagement data, and custom properties to target specific customer groups.
Pricing is notably competitive. The free plan includes up to 250 contacts with email and basic automation. The Standard plan ($16/month for 500 contacts) adds SMS and advanced automation. Pro ($59/month) includes push notifications and priority support. Omnisend serves over 100,000 e-commerce brands and has seen consistent growth by positioning itself as a more affordable Klaviyo alternative with genuine omnichannel capabilities.
