Opsgenie was founded in 2012 by Berkay Mollamustafaoglu in Austin, Texas. The company focused on solving a specific problem: getting the right alert to the right person at the right time during an incident, and making sure someone actually responded.
The platform provides on-call schedule management, alert routing, escalation policies, and incident tracking. It integrates with over 200 monitoring and IT tools, receiving alerts from sources like Nagios, Datadog, Prometheus, and CloudWatch, then routing them according to predefined rules.
Atlassian acquired Opsgenie in 2018 for $295 million, seeing it as a natural complement to Jira Service Management (then Jira Service Desk) and its broader DevOps tool chain that includes Bitbucket, Bamboo, and Statuspage. The acquisition gave Atlassian a strong incident management product without having to build one from scratch.
Under Atlassian’s ownership, Opsgenie has been deeply integrated with Jira Service Management. Incident alerts flow seamlessly into Jira tickets, and teams can manage on-call rotations alongside their other Atlassian workflows. The product maintains its standalone identity but also serves as the alerting backbone for Atlassian’s IT service management suite.
Opsgenie serves thousands of teams, from small startups to large enterprises. Its pricing model starts with a free tier for small teams, making it accessible for organizations just starting to formalize their incident management processes.
The product is maintained by Atlassian’s broader team of more than 11,000 employees. It competes with PagerDuty, xMatters, and BigPanda in the incident management space, but benefits from Atlassian’s massive existing customer base and tool ecosystem.
