Poshmark made selling your closet feel like throwing a party. The platform pioneered “Posh Parties” — virtual shopping events organized around themes like “Best in Shoes” or “Date Night” — where sellers could list items for amplified visibility. That gamification of resale fashion helped Poshmark build a community of over 80 million users across the US, Canada, Australia, and India.
Manish Chandra co-founded Poshmark in 2011 with the goal of making peer-to-peer selling as easy as taking a phone photo. The app’s listing process takes about 60 seconds — snap photos, add a description, set a price. Poshmark handles payment processing and provides a prepaid shipping label, taking a 20% commission on sales over $15.
The social features drive engagement beyond transactions. Users can share, like, comment, and follow each other’s closets. Power sellers treat it like a part-time business, sourcing items from thrift stores and retail clearance to flip on the platform. Some top sellers earn six figures annually.
Naver, the South Korean tech company, acquired Poshmark for $1.2 billion in 2023. The deal brought Poshmark under the same umbrella as the Kream resale platform popular in Asia. Under Naver’s ownership, Poshmark has been pushing into AI-powered features like smart pricing tools and automated listing descriptions. The secondhand fashion market keeps growing as younger consumers embrace thrifting over fast fashion, and Poshmark is well-positioned in that shift.
