Privy is an e-commerce marketing platform focused on converting website visitors into customers and repeat buyers. Ben Jabbawy founded it in 2011. The company initially built pop-up and display tools before expanding into email and SMS marketing, effectively becoming a full conversion toolkit for Shopify merchants.
The pop-up and display engine is Privy’s original strength. Users can create exit-intent pop-ups, spin-to-win wheels, banners, flyouts, embedded forms, and announcement bars — all designed to capture email addresses and phone numbers before visitors leave. The targeting rules are granular: show different offers based on cart value, number of visits, specific pages viewed, traffic source, or device type.
Privy’s email marketing module handles newsletters, automated flows, and broadcast campaigns with a drag-and-drop editor. Pre-built automations cover welcome series, cart abandonment, purchase follow-ups, customer win-back, and post-purchase upsells. Each automation comes with default templates and timing that merchants can customize or launch as-is.
SMS marketing adds text-based campaigns and automations to the mix. After-signup text flows, cart abandonment texts, and broadcast campaigns reach customers on their phones. The platform handles compliance — opt-in collection, quiet hours, and unsubscribe management — automatically.
Privy integrates deeply with Shopify and Shopify Plus, pulling in product data, cart information, and purchase history. Pricing starts with a free plan for basic pop-ups. The Starter plan ($30/month) adds email and basic automation. Growth ($45/month) adds SMS and advanced targeting. Privy serves over 600,000 merchants and has raised $18 million in funding from investors including Accomplice.
