Razer built its brand by going all-in on gaming when most established companies treated gamers as a niche market. The company’s triple-headed snake logo and green-and-black aesthetic are instantly recognizable at any gaming event or on any Twitch stream.
The Razer DeathAdder is one of the best-selling gaming mice ever. Its ergonomic shape and reliable sensor have made it a staple since the original launched in 2006, and the design keeps getting refined with each generation. The Viper line targets competitive players who prefer lighter, ambidextrous mice.
Razer’s Blade laptops stand out in the gaming laptop market for their build quality and design. While most gaming laptops are bulky and aggressive-looking, the Blade series takes cues from Apple’s MacBook Pro with its aluminum chassis and clean lines. They’re expensive, but they’re among the few gaming laptops that don’t look out of place in a business meeting.
Beyond hardware, Razer has built a software and services ecosystem. Razer Synapse manages device settings and macros, while Razer Chroma RGB lighting has been integrated into third-party products from Philips Hue to Nanoleaf. Razer Gold is a virtual currency used for gaming purchases in emerging markets.
The company has expanded into financial services in Southeast Asia with Razer Fintech, and Razer’s Zephyr project explored wearable air purifiers during the pandemic (though that venture faced controversy).
Co-founded by Min-Liang Tan and Robert Krakoff, Razer is headquartered in both San Francisco and Singapore. The dual presence reflects the company’s focus on both Western gaming culture and the massive Asian gaming market.
