Razorfish started in 1995 as one of the original dot-com era digital agencies and managed to survive the bust that wiped out many of its peers. After being acquired by aQuantive and then Microsoft, it eventually landed under Publicis Groupe in 2009.
The agency focuses on three core areas: experience design, commerce, and marketing transformation. Their client list includes Mercedes-Benz, Samsung, Carnival Cruise Line, and Humana. They’re particularly strong in building connected commerce experiences that bridge online and offline retail.
Razorfish operates from offices across the United States and internationally, with major hubs in New York, Chicago, Atlanta, and San Francisco. Their teams blend UX designers, data analysts, content strategists, and full-stack developers.
What makes Razorfish stand out is their data practice. They’ve built proprietary tools for audience segmentation and personalization that feed directly into the creative process. Designers don’t just follow gut instinct — they’re looking at behavioral data from day one of every project.
The agency has won Effie Awards for business effectiveness alongside creative recognition from Cannes and the One Show. They’ve also built a strong Salesforce practice, holding multiple partner certifications.
