SurveyMonkey was founded in 1999 by Ryan Finley, making it one of the earliest online survey tools. The platform became synonymous with online surveys during the 2010s, and it’s now part of Momentive Global (rebranded in 2021, then acquired by Symphony Technology Group in 2024).
The core product is straightforward: create surveys with various question types, distribute them via link, email, or embed, and analyze responses with built-in reporting. The template library covers customer satisfaction, employee engagement, market research, event planning, and dozens of other use cases.
SurveyMonkey’s AI features include SurveyMonkey Genius, which scores your survey design and suggests improvements, and Build with AI, which generates survey drafts from simple descriptions. These features help people who aren’t survey design experts avoid common mistakes like leading questions or response bias.
The SurveyMonkey Audience panel lets you target specific demographics if you don’t have your own distribution list. This paid add-on is useful for market research and academic studies.
Integrations include Salesforce, HubSpot, Marketo, Microsoft Teams, Slack, and many other business tools. The API allows custom integrations for teams with specific workflow needs.
Free accounts can create surveys with up to 10 questions and view 25 responses. Paid plans start at $25/month and unlock unlimited questions, responses, and advanced analysis features like cross-tabs and sentiment analysis.
The company is headquartered in San Mateo, California, and employs over 1,500 people. Despite newer competitors like Typeform and Tally, SurveyMonkey’s brand recognition and enterprise features keep it relevant.
