Tally launched in 2020, created by Marie Martens and Filip Minev in Belgium. The concept is refreshing: building a form should feel like typing in a document, not dragging blocks around a canvas.
You create a Tally form by simply typing. Start a new line for each question, pick the input type, and you’re done. There are no complicated builders or nested menus. The interface is clean and minimal, and forms look good by default without any design work.
Despite the simplicity, Tally is surprisingly capable. It supports conditional logic, calculations, hidden fields, file uploads, payment collection through Stripe, and even signature fields. You can embed forms anywhere and customize the look to match your brand.
What really sets Tally apart is the pricing: the free tier includes unlimited forms and unlimited submissions. Most competitors limit either the number of forms or responses on free plans. Tally’s Pro plan at $29/month adds features like custom domains, removing branding, and team collaboration.
Integrations work through webhooks, Zapier, Make, and native connections to Notion, Google Sheets, Slack, and Airtable. There’s also an API for custom workflows.
The company is bootstrapped and based in Brussels, with a small team of around 15 people. They’ve grown primarily through word of mouth and a strong community on social media.
Tally’s approach has resonated particularly with startups, freelancers, and creators who are tired of paying Typeform or Google Forms’ limitations. It’s proof that a simple idea executed well can carve out space in a crowded market.
