Typeform was founded in 2012 by David Okuniev and Robert Muñoz in Barcelona, Spain. The company has raised over $187 million in funding and built a reputation for reimagining how online forms should work. Instead of presenting a wall of fields, Typeform shows one question at a time in a conversational format — and that simple design choice makes a measurable difference in completion rates.
The platform is used for surveys, quizzes, lead generation forms, feedback collection, registration, and interactive content. Typeform’s forms are visually appealing, with support for images, videos, GIFs, and custom branding. Logic jumps let creators build branching paths where the next question depends on the previous answer, creating personalized experiences.
Typeform serves hundreds of thousands of customers, including companies like Apple, Uber, Nike, and Airbnb. The product’s API and integrations with tools like HubSpot, Slack, Google Sheets, and Zapier make it easy to connect form responses to existing workflows.
The company has expanded its product line with VideoAsk (a video-based conversational tool for async interactions), a native chatbot builder, and AI-powered form creation. Typeform’s embed options are flexible — forms can be embedded inline, as popups, sliders, or full-page experiences. While there are cheaper form tools out there (Google Forms is free, after all), Typeform’s conversion-focused design makes it worth the premium for businesses where form completion rates directly impact revenue. The “Typeform effect” — the lift in responses from a better form experience — is real and measurable.
