Unbounce popularized the concept of drag-and-drop landing page builders for marketers. Rick Perreault founded the company in 2009 in Vancouver, with the core idea that marketers shouldn’t need developers to create and test campaign-specific landing pages.
The platform’s builder lets you create landing pages, popups, and sticky bars without writing code. Templates are organized by industry and campaign type — lead generation, product launch, webinar registration, SaaS free trial, and so on. The real power comes from A/B testing: you can create multiple variants of a page and automatically split traffic to find the highest-converting version.
Unbounce’s Smart Traffic feature, launched in 2019, uses machine learning to route visitors to the page variant most likely to convert based on attributes like device, location, and referral source. The company claims this improves conversion rates by an average of 30% compared to standard A/B testing.
In 2022, Unbounce merged with Insightly (a CRM platform), forming a combined company aimed at serving small and mid-sized businesses with both marketing and sales tools. The merger brought together landing pages, CRM, and marketing automation under one umbrella.
The platform’s Smart Copy tool uses AI to generate marketing copy for landing pages, ads, and emails. Pricing starts at $99/month for the Build plan, which includes the page builder and basic analytics. Unbounce claims over 15,000 customers and says its pages have generated over 1.5 billion conversions. The main competitors are Instapage, Leadpages, and the landing page features built into HubSpot and other marketing platforms.
