Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan in Tel Aviv. The trio had previously built a startup together and grew frustrated by how difficult it was to make a simple website. They figured millions of people shared that frustration.
The platform started as a Flash-based website builder and pivoted to HTML5 in 2012 — a move that proved critical as Flash faded from the web. Today Wix offers a full e-commerce stack: product catalogs, payments, shipping, subscriptions, and dropshipping integrations. Its App Market has hundreds of add-ons built by third-party developers.
Wix went public on NASDAQ in November 2013. By 2023 the company reported annual revenue exceeding $1.5 billion and reached over 250 million registered users worldwide. The company hit GAAP profitability milestones that analysts had been waiting on for years.
The Wix Editor gives users pixel-level control, while Wix ADI (Artificial Design Intelligence) can generate a full site from answers to a few questions. For developers, Velo by Wix provides a full-stack development platform with serverless computing, databases, and APIs.
Wix employs more than 5,000 people across offices in Tel Aviv, Vilnius, Kyiv, San Francisco, New York, and other cities. Avishai Abrahami continues to serve as CEO.
